The brand wanted to run a marketing campaign to generate awareness and lead. They wanted to develop an HTML-based desktop browser game that increased user engagement as well as generated leads. The game had two prime features - Soulfull Products as a Positive point and unhealthy food products as negative points. The goal was to show that Soulfull eliminates and avoid unhealthy products in their product manufacturing and it is completely healthy to eat. The game was designed in such a way that even if the user loses or wins, the user would get a coupon code after entering its email ID. The whole project was developed on Phaser JS and HTML5 and it took 30 days to complete.