Nothing but Chicken Website
PROJECT INSIGHTS
This project involved the complete redesign and development of the marketing website for Nothing but Chicken, a nationwide fast-food chain. The goal was to strengthen the brand’s online presence to drive sales, revenue, and in-store foot traffic.
The new website, now serving thousands daily, acts as a central hub for online ordering, franchise inquiries, and branch details. Designed with a mobile-first, user-friendly approach, it ensures seamless navigation, optimal performance on all devices, and improved SEO for higher search visibility.
Key features include integration with Zomato and Swiggy for online orders, a simplified franchise registration form, and an interactive Google Maps–powered branch locator with addresses, hours, and contact details. A dedicated contact page with an easy-to-use form also streamlines customer queries, feedback, and complaints.
html
css
javascript
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Service Provided
Website Development
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Industry
Food
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Published
February 2021
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Client
Bo&Mitchi
PROJECT DELIVERY PROCESS
The project was completed within a 30-day timeframe. This rapid turnaround was achieved through a focused and efficient development process. The team prioritized clear communication with the client, iterative development, and thorough testing to ensure a smooth and timely launch. The 30-day period encompassed all stages of the project, from initial design and content creation to front-end development, integration of third-party APIs (for food delivery and maps), and final deployment.
OPPORTUNITY FOR IMPROVEMENTS
The fast-food industry is fiercely competitive. Nothing but Chicken's previous website was outdated, not optimized for mobile devices, and presented a suboptimal user experience. Critically, the website lacked a streamlined online ordering system and the franchise registration process was cumbersome. These shortcomings hindered the company's ability to effectively compete in the digital space and capitalize on online opportunities.
